Goodly, focused on student loan repayment as an employee benefit, finds tailwinds
Goodly, a three-year-old, San Francisco-based startup, has been steadily building its business with a five-person team and not much funding — $1.5 million secured in 2019 and, more recently, an undisclosed amount of funding from Beth Axelrod, a longtime HR exec and the global head of employee experience at Airbnb. The startup, which aims to make it dead simple for companies to offer tax-free student loan repayment as an employee benefit, is profitable. One ties to a provision within the Consolidated Appropriations Act of 2021 that allows employers to contribute up to an annual maximum of $5,250 per employee to repay student debt.
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